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Archive | A global perspective

Internet’s impact over TV industry and online ad campaigns efficiency, to be analyzed at ICEEfest

ICEEfest will analyze in detail, during the 1st day of the event, the impact internet and digital video content have over the development of TV industry. This is a sensitive subject especially in Romania, where outlawing the TV rebate by the Government makes people wonder if video ad budgets will migrate towards internet. Also, globally, […]

ICEEfest gathers big names of the Internet in Bucharest, on June 6-7

ICEEfest gathers again in Bucharest, on June 6-7, big names, companies and brands of international internet world. As the list of already confirmed speakers shows, the event is already announcing itself as a very interesting one. On ICEEfest scene there will be speakers from very well known international companies such as Facebook, Google, Youtube, Skype, […]

ThinkDigital Romania launched a 1st version for website

ThinkDigital Romania launched, on Thursday, a 1st version of website for – Interactive Central & Eastern Europe Festival – and also a movie about 2012 edition. This are joined by a new Facebook page. Previously, between 2008-2012, the event was organized under RoNewMedia brand.   None of the brand’s components of the brand we conceived 5 years […]

New Research by Ogilvy Shows Social Media Marketing has Strong Impact on Retail Sales

Social media marketing is fully recognized as a powerful marketing medium these days. It’s not seen anymore as something experimental or as a cheap way to advertise. Many companies started to invest in a serious way in social media and encounter good measurable results and return on investment. Now that social media is established, most […]