Mark Zuckerberg, the brain who brought the concept of Facebook to what it is today stated recently: Ïf I had to guess, social commerce is the next area to really blow up.
Ogilvy PR conducted recently a study on Facebook commerce and issued a statement about the Five Benefits of Social Shopping on Facebook. The benefits are:
Facebook stores on the brand pages of Proctor & Gamble are used as a “live learning tab”to help the business understand how consumers interact with their brands and technology in real life, apposed to via artificial surveys and sterile focus groups.
Increasingly, when asked why they connect with brands on Facebook, consumers say it is to shop and for deals. By adding a store to their Facebook page, a brand improves the experience and delivers at this touch point.
Brands are using F-commerce to drive brand loyalty and increase propensity to repurchase – relative to competitors by offering loyal brand fans a privilege point of purchase.
Using Facebook stores to get products into the hands of the people most likely to reccomend them, their fans. By supporting each other via digital technology, consumers create their own loyalty loop with the brand that may promote repurchase.
At the central component of any business case, ROI is a financial measure. One way to measure Facebook ROI is to lonk investment in Facebook to sales. E-commerce enabled Facebook brand pages help make this possible.
We also included Ogilvy’s presentation about this topic. Enjoy it!