As Instagram solidifies its place as a powerhouse social media platform more small businesses should take advantage of this growing new channel to drive awareness, but also for driving sales. Instagram is one of the easiest platforms to showcase your small business’ products for sale and attract new paying customers. The Instagram app is entirely visual and almost exclusively accessed via the mobile app, although there is a desktop version.

With shopping on Instagram, you can create eye-catching, visual storefront posts for your small business that allow people to explore your best products with a single phone tap.

In this article, I’ll cover product-based businesses. If your small business is service-based, there are plenty of ways you can sell on Instagram and we’ll go into that in a future article.

Discovery has always been a key aspect of Instagram. With 80 percent of people already following a business account, and a global community of over 1 billion users, Instagrammers want to explore and find new things from companies they love. Similarly, businesses are always looking for opportunities to connect with valuable prospects and customers. Check the entire article here.