# What is Entity?

Source: https://mushbloom.uk/resources/glossary/what-is-entity.html

By Mushbloom. Published and updated: 2026-10-12.

## Definition & overview

An entity is an identifiable person, organisation, place, product or concept. Consistent names, relationships and supporting information help readers and search systems distinguish one entity from another.

## Analogy & mental model

It is a complete business record rather than a name with no identifying details.

Keep your company name, founder, services, domain and contact details consistent across credible profiles.

## Why it matters

Ambiguous names make it difficult to distinguish one business from another. Consistent identifiers and relationships help readers and automated systems connect the right facts. They are especially useful when a company has several services, domains or public profiles.

## Practical business example

A company’s website and industry profile use the same business name and link to the same official domain, reducing confusion with a similarly named firm.

Illustrative scenario, not a client case study or promised result.

## How it works

1. Describe the organisation and its services using stable, consistent names.

2. Connect identifying facts such as official website, founder and contact information.

3. Keep public profiles and machine-readable descriptions aligned with visible facts.

## Core components

- Stable identity

- Attributes

- Relationships

Repeating a name does not prove that all statements about the entity are credible.

## Entity vs Keyword

A keyword is wording in a query or page. An entity is the identifiable thing that wording refers to, and it may have many names or descriptions.

## Frequently asked questions

What does Entity mean?
An entity is an identifiable person, organisation, place, product or concept. Consistent names, relationships and supporting information help readers and search systems distinguish one entity from another.

How is it different from Keyword?
A keyword is wording in a query or page. An entity is the identifiable thing that wording refers to, and it may have many names or descriptions.

What is a sensible first step for a small business?
Keep your company name, founder, services, domain and contact details consistent across credible profiles. Describe the organisation and its services using stable, consistent names.

What limitations should I keep in mind?
Repeating a name does not prove that all statements about the entity are credible.

## Sources

Google: Structured data introduction: https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data

No rankings, AI citations or commercial outcomes are guaranteed.